5 startup trends to watchout for in 2017

jpgBy Ashish Mittal
With the year 2016 drawing to a close, it is time to pick up some key trends that will shape how next year may look like. Sentiment in the startup space is bullish, but not unnecessarily euphoric. With that in mind, some broad themes that one can expect to play out next year:

Valuation is not the name of the game
It became clear somewhere towards the end of 2015, that the valuation game had to end. Lofty valuations and raising $1 million in seed rounds, which had become normal mid-2015, gave way to rational thinking. In 2016, the emphasis has been on business metrics like revenue and profitability. In fact, 2017 will be the year when startups had to raise money at a more realistic valuation, driving home the fact that this year’s euphoria and hype is not sustainable.

Going digital is not a choice
When the fixed telephone line or what we call as the landline first made its presence in India, having a telephone connection was considered a luxury. There was a 10 year waiting period to get a connection and the service was appalling. With the telecom sector opening up, the mobile revolution swept through India and we bypassed landline connection to embrace cellular connections. Mobile opened our world to new innovations and products and now the phone is an integral part of our life.

Ever since the government launched its ambitious Digital India programme, it was clear that people in the corridors of power realize the importance of going digital. In a large country like India, digital is the only way to get services and amenities to a large section of the population that has been neglected till now. Digital is no more a luxury meant for only a few but has gone mainstream. Similarly, digital is no more only the playbook for tech enterprises. In 2016, more than ever before,
For more visit:http://economictimes.indiatimes.com/small-biz/startups/view-5-startup-trends-to-watchout-for-in-2017/articleshow/56098792.cms

 

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